Strategic management : concepts

著者

• David, Fred R.

書誌事項

Strategic management : concepts

Fred R. David

Prentice Hall, c2003

9th ed., international ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.

目次

(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)INTRODUCTION. How to Analyze a Business Policy Case. I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. The Cohesion Case: American Airlines, 2000. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. Name Index. Subject Index. Company index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA63218207
• ISBN:
  • 0131202359
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Upper Saddle River, NJ
• ページ数/冊数: xxx, 336 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.28
  • DC21 : 658.4/012
• 件名:
  • LCSH : Strategic planning
  • LCSH : Strategic planning Case studies