Strategic management : concepts
Author(s)
Bibliographic Information
Strategic management : concepts
Prentice Hall, c2003
9th ed., international ed
Available at 4 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
For undergraduate courses in Strategic Management, Strategy, and Business Policy.
Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter-globalization, the natural environment, and e-commerce. 41 Experiential Exercises, and 41 cases are included.
Table of Contents
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)INTRODUCTION.
How to Analyze a Business Policy Case.
I. OVERVIEW OF STRATEGIC MANAGEMENT.
1. The Nature of Strategic Management.
The Cohesion Case: American Airlines, 2000.
II. STRATEGY FORMULATION.
2. The Business Mission.
3. The External Assessment.
4. The Internal Assessment.
5. Strategies in Action.
6. Strategy Analysis and Choice.
III. STRATEGY IMPLEMENTATION.
7. Implementing Strategies: Management Issues.
8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues.
IV. STRATEGY EVALUATION.
9. Strategy Review, Evaluation, and Control.
Name Index.
Subject Index.
Company index.
by "Nielsen BookData"