Audience processing of news and advertising in computer-mediated environments : effects of the content provider's perceived credibility and identity

Author(s)

    • Ognianova, Ekaterina

Bibliographic Information

Audience processing of news and advertising in computer-mediated environments : effects of the content provider's perceived credibility and identity

by Ekaterina Ognianova

UMI, c1998

Available at  / 1 libraries

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Note

Reprint of the author's thesis (Ph. D.)--University of Missouri-Columbia, 1997

UMI order no.: 9842558

Includes bibliographical references: p. 170-202

Details

  • NCID
    BA6327708X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    viii, 288 p.
  • Size
    23 cm
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