IMC : using advertising and promotion to build brands

Author(s)

• Duncan, Tom (Thomas R.)

Bibliographic Information

IMC : using advertising and promotion to build brands

Tom Duncan

McGraw-Hill/Irwin, c2002

International ed

Other Title

IMC : using advertising & promotion to build brands

Note

Includes bibliographical references and indexes

Details

• NCID: BA63281881
• ISBN:
  • 0071123318
• LCCN: 2001030302
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxii, 783 p.
• Size: 28 cm
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Brand name products -- Marketing -- Management