Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Author(s)

• Barletta, Martha

Bibliographic Information

Marketing to women : how to understand, reach, and increase your share of the world's largest market segment

Martha Barletta

Dearborn Trade Publishing, c2003

• : hc

Note

Includes bibliographical references (p. 241-244) and index

Details

• NCID: BA63282556
• ISBN:
  • 0793159636
• LCCN: 2002014926
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Chicago, Ill.]
• Pages/Volumes: xxviii, 253 p.
• Size: 24 cm
• Classification:
  • LCC : HC79.C6
  • DC21 : 658.8/04
• Subject Headings:
  • LCSH : Women consumers
  • LCSH : Marketing