Marketing through search optimization : how to be found on the Web
著者
書誌事項
Marketing through search optimization : how to be found on the Web
Butterworth-Heinemann, 2003
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注記
Includes index
内容説明・目次
内容説明
Search engine placement has become a key task for those engaged in website marketing because: good positioning in search engines/directories dramatically increases visitor traffic; optimizing search engine ranking is the most important and cost effective way of marketing a website; customers use search engines more than any other method to locate websites. Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book, there are numerous real case studies and tips to help the marketer build a world class web presence. It explains why and how marketers can and must optimize sites for searchability from the outset. It describes how to optimize, for both local and international users. It uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings.
目次
- Searching: Why do we search
- The importance of search engines
- What search engines are there?
- Web Crawlers: The main web crawlers
- How Web crawlers work
- Registering your site
- Directories: The main directories
- How directories work
- Registering your site
- Fee Inclusions: The main fee inclusion services
- How they work
- Registering your site
- Free Services: The main free services
- How they work
- Registering your site
- Placement Tips and Page Architecture: Meta Tags
- Keywords
- Site architecture
- Javascript
- Relevant Content
- Search engine stumbling blocks
- Links
- Database driven content/Mini Sites Software: Traffic Builder
- Microsoft Traffic Builder
- Traffic Seeker
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