Strategic management : an introduction to business and corporate strategy

著者

    • Finlay, Paul N

書誌事項

Strategic management : an introduction to business and corporate strategy

Paul Finlay

Person Education Limited, 2000

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This book provides a comprehensive and lively introduction to strategy. Throughout the text the distinction between corporate and business level strategy is emphasised. Each is treated separately when considering analysis, synthesis, implementation and control. There is also balanced coverage of planned and emergent strategies, as well as the influence of chaos and complexity theories. All this is presented within a student-centred teaching and learning package and is amply illustrated with short and long cases from a wide variety of organisations. All this is supported by a robust yet flexible teaching package which includes: * Instructor's Manual with full teaching and case notes. * Computerised testbank of multiple choice questions. * Overheads in PowerPoint

目次

1. The Nature of Strategic Management PART 1. INTERNAL CONTEXT 2. Organisational Culture 3. Business Ethics 4. Leadership 5. Issue Handling 6. Building Blocks o Strategy PART 2. PICTURING THE FUTURE. 7. The Remote Environment 8. The Operating Environment 9. Forecasting and Scenarios PART 3. DETERMINING ORGANISATION POSITION. 10. The Bases of Competition 11. SWOT Analysis Part 4. Selecting Strategy 12. Strategic Options 13. Strategic Choice PART 5. IMPLEMENTATION AND CONTROL 14. Strategic Change Management 15. Strategic Control PART 6. PARENTING. 16. The Roles of the Parent: Portfolio Identification 17. Establishing Portfolios 18. On-Going Portfolio Management PART 7. CASE STUDIES

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