Customer experience management : a revolutionary approach to connecting with your customers

Author(s)

• Schmitt, Bernd H.

Bibliographic Information

Customer experience management : a revolutionary approach to connecting with your customers

Bernd H. Schmitt

Wiley, c2003

Note

Includes bibliographical references (p. 231-233) and index

Details

• NCID: BA63363895
• ISBN:
  • 9780471237747
• LCCN: 2003268732
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiv, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.55
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer relations
  • LCSH : Customer relations -- Management