Doing business in emerging markets : entry and negotiation strategies
Author(s)
Bibliographic Information
Doing business in emerging markets : entry and negotiation strategies
Sage Publications, c2002
- : hbk
- : pbk
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Note
Includes bibliographical references (p. 273-281) and index
Description and Table of Contents
Description
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Table of Contents
About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies? Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References
by "Nielsen BookData"
