Doing business in emerging markets : entry and negotiation strategies
Author(s)
Bibliographic Information
Doing business in emerging markets : entry and negotiation strategies
Sage Publications, c2002
- : hbk
- : pbk
Available at 7 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 273-281) and index
Description and Table of Contents
Description
Why should businesses be interested in emerging markets? Which markets offer the best opportunities? Providing strategies to help business people enter, negotiate and manage relationships in emerging markets, this book is written as a practical text for postgraduate and MBA courses in international marketing and international business. The book: discusses the advances in information technology and their impact; considers methods for deciding which entry strategy is best; examines how firms can manage relationships with foreign customers; and provides advice on how to select distributors.
Table of Contents
About the Authors List of Exhibits Preface Chapter 1 Why Look at Emerging Economies? Chapter 2 Emerging Market Potential Chapter 3 Internationalization as a Business Strategy Chapter 4 Export Marketing To and Sourcing in Emerging Economies Chapter 5 Entry Strategies for Emerging Markets Chapter 6 Developing and Managing Relationships in Emerging Markets Chapter 7 Negotiation Process and Strategies for Emerging Markets Chapter 8 Emerging Markets of Asia Chapter 9 Emerging Markets of Eastern Europe Chapter 10 Emerging Markets of Latin America, South Africa, and Turkey Chapter 11 Conclusions: Some Guidelines for Doing Business in Emerging Markets References
by "Nielsen BookData"