Imperial persuaders : images of Africa and Asia in British advertising
Author(s)
Bibliographic Information
Imperial persuaders : images of Africa and Asia in British advertising
(Studies in imperialism / general editor, John M. MacKenzie)
Manchester University Press, 2003
- : hbk
- : pbk
Available at 28 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
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  United Kingdom
  Germany
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  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. 223-230) and index
Description and Table of Contents
- Volume
-
: hbk ISBN 9780719063787
Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. -- .
Table of Contents
- Advertising and colonial discourse
- soap advertising, the trader as civilizer and the scramble for Africa
- cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
- tea advertising and its ideological support for vertical control over production
- the Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
- corporate advertising, decolonization and the transition to neo-colonialism.
- Volume
-
: pbk ISBN 9780719063794
Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco. -- .
Table of Contents
Acknowledgements
List of Illustrations
1. Advertising and colonial discourse
2. Soap advertising, the trader as civiliser and the scramble for Africa
3. Cocoa advertising, the ideology of indirect rule and the promotion of the peasant producer
4. Tea advertising and its ideological support for vertical control over production
5. The Empire Marketing Board, tobacco advertising and the imaging of the white male imperial archetype
6. Corporate advertising, decolonisation and the transition to neo-colonialism
7. Conclusion
Bibliography
Index -- .
by "Nielsen BookData"