Management information systems : managing information technology in the business enterprise
Author(s)
Bibliographic Information
Management information systems : managing information technology in the business enterprise
McGraw-Hill/Irwin, c2004
6th ed
- : international ed
- : hbk
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Note
Rev. ed. of 2002 ed
Hardcover has 1 CD-ROM
Includes bibliographical references and indexes
Description and Table of Contents
Description
O'Brien's latest edition provides real-world business and managerial coverage of information technology along with case studies and tutorials, making it perfect for undergraduate and introductory MBA courses in management information systems. This blend of up-to-date text and cases is aimed at preparing students to use and manage information technology in the fast-changing business world of today. - All cases are from 2002 sources, including the longer Appendix cases. These are current illustrations of industry practice directly related to concepts discussed in each chapter. - Web exercises can be found in all chapters for instructors who want to emphasize practice with hands-on skills, and apply application software and Internet solutions to business problems. - Coverage of data warehouse, data mining and other database concepts has been increased to emphasize their importance to E-Business and E-Commerce databases and their implementation in the real world of business.
by "Nielsen BookData"
