Business communication : a framework for success
著者
書誌事項
Business communication : a framework for success
South-Western College Pub., c2001
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注記
Set includes computer laser optical disc (4 3/4 in.): Business communication / Michael Netzley
Includes bibliographical references and indexes
内容説明・目次
内容説明
Presenting a strategic approach to business communication, this text builds on a foundation of rhetorical and communication theories by including a range of real-company examples that make the theories come alive. These methods not only help to identify the many challenges encountered by today's business communicators, but also aim to foster a mastery of communication skills that should carry the reader well into his/her own career.
目次
1. Understanding Business Communication. 2. Thinking Critically. 3. Developing Messages. 4. Communication Technology. 5. Speaking. 6. Writing. 7. Graphic and Visual Communication. 8. Listening and Nonverbal Skills. 9. Neutral and Positive Messages. 10. Negative Messages. 11. Persuasive Messages. 12. The Report/Proposal Process. 13. Conducting Research and Using Data. 14. Preparing the Report/Proposal. 15. Organizational Communication. 16. Groups and Teams. 17. Assessing Yourself and Planning Your Resume. 18. Assessing Employers and Interviewing. 19. Values and Ethics. 20. Intercultural and International Communication.
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