International business
著者
書誌事項
International business
J. Wiley, c2004
International ed.
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注記
Includes index
1 computer laser optical disk in pocket (4 3/4 in.): "Concept and regions in geography / H. J. Blij, Peter O. Muller"
内容説明・目次
内容説明
Now there's an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes. Oded Shenkar and Yadong Luo's INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives.
目次
International Business in an Age of Globalization.PART ONE: CONCEPTS AND THEORIES IN INTERNATIONAL BUSINESS.International Trade Theory and Application.Foreign Direct Investment-Theory and Application.The Multinational Enterprise.PART TWO: ENDOWMENT & ENVIRONMENTS OF INTERNATIONAL BUSINESS.Country Competitiveness.The Cultural Environment.The Political and Legal Environment.PART THREE: GLOBAL MARKETS AND INSTITUTIONS.International Economic and Institutions.The International Monetary System and the Financial Markets.PART FOUR: INTERNATIONAL BUSINESS STRATEGIES.International Entry Strategies.Organizing and Structuring Global Operations.Building and Managing Global Strategic Alliances (GSAs).Managing Global Research and Development (R&D).PART FIVE: FUNCTIONAL IB AREAS.Financial Management for Global Operations.International Accounting for Global Operations.Global Marketing and Supply Chain.Global Human Resources Management.PART SIX: EMERGING ISSUES IN INTERNATIONAL BUSINESS.Global Internet and E-Commerce.Ethics and Corruption in the Global Marketplace.Glossary.Credits.Organization Index.Name Index.Subject Index.
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