Marketing modernism : between the two world wars
著者
書誌事項
Marketing modernism : between the two world wars
（Studies in print culture and the history of the book）
University of Massachusetts Press, c2003
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注記
Includes bibliographical references (p. 247-252) and index
内容説明・目次
内容説明
Focusing on the advertising policies of five publishing houses in the 1920s and 1930s, Catherine Turner here examines the process by which "highbrow" works of fiction were packaged, promoted, and sold to a mainstream American readership.
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