Marketing performance : a conceptual framework

Author(s)

• Wind, Yoram J.
• Douglas, Susan P.
• MSI-USDA Study Group on Marketing Performance

Bibliographic Information

Marketing performance : a conceptual framework

by Yoram Wind, Susan P. Douglas, MSI-USDA Study Group on Marketing Performance

（Report / Marketing Science Institute, P-51-1）

Marketing Science Institute, 1968

Revised ed.

Note

on t.p.: Preliminary draft

• NCID: BA63492195
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: 49 p.
• Size: 29 cm
• Parent Bibliography ID:
  • BA07416951