Marketing research essentials

Author(s)

Bibliographic Information

Marketing research essentials

Carl McDaniel Jr., Roger Gates

J. Wiley, c2004

4th ed

Available at  / 5 libraries

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Note

"SPSS student version 11.0 for Windows"--CD-ROM

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT

Includes bibliographical references (p. 8-14 of the 3rd group) and index

HTTP:URL=http://www.loc.gov/catdir/toc/wiley032/2003269698.html Information=Table of contents

Details

  • NCID
    BA63499423
  • ISBN
    • 0471448451
  • LCCN
    2003269698
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Hoboken, NJ
  • Pages/Volumes
    xxv, 420, 14, 8, 11 p.
  • Size
    26 cm.
  • Attached Material
    1 CD-ROM (4 3/4 in.)
  • Classification
  • Subject Headings
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