Marketing research essentials

著者

• McDaniel, Carl D.
• Gates, Roger H.

書誌事項

Marketing research essentials

Carl McDaniel Jr., Roger Gates

J. Wiley, c2004

4th ed

注記

"SPSS student version 11.0 for Windows"--CD-ROM

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT

Includes bibliographical references (p. 8-14 of the 3rd group) and index

HTTP:URL=http://www.loc.gov/catdir/toc/wiley032/2003269698.html Information=Table of contents

内容説明・目次

内容説明

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

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詳細情報

• NII書誌ID(NCID): BA63499423
• ISBN:
  • 0471448451
• LCCN: 2003269698
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, NJ
• ページ数/冊数: xxv, 420, 14, 8, 11 p.
• 大きさ: 26 cm.
• 付属資料: 1 CD-ROM (4 3/4 in.)
• 分類:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• 件名:
  • LCSH : Marketing research