Marketing research essentials
著者
書誌事項
Marketing research essentials
J. Wiley, c2004
4th ed
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注記
"SPSS student version 11.0 for Windows"--CD-ROM
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT
Includes bibliographical references (p. 8-14 of the 3rd group) and index
HTTP:URL=http://www.loc.gov/catdir/toc/wiley032/2003269698.html Information=Table of contents
内容説明・目次
内容説明
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The text connects the materials to the real world of marketing research, as it's practiced in today's top firms. Both authors bring a combined 40 years of marketing research experience to the new edition. This fourth edition continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.
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