Why CRM doesn't work : how to win by letting customers manage the relationship

Author(s)

• Newell, Frederick

Bibliographic Information

Why CRM doesn't work : how to win by letting customers manage the relationship

Frederick Newell

Bloomberg Press, 2003

1st ed

Note

Includes bibliographical references (p. 243-254) and index

Details

• NCID: BA63501365
• ISBN:
  • 1576601323
• LCCN: 2002153916
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Princeton, N.J.
• Pages/Volumes: xvii, 263 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Customer relations -- Management