Why CRM doesn't work : how to win by letting customers manage the relationship

著者

• Newell, Frederick

書誌事項

Why CRM doesn't work : how to win by letting customers manage the relationship

Frederick Newell

Bloomberg Press, 2003

1st ed

注記

Includes bibliographical references (p. 243-254) and index

• NII書誌ID(NCID): BA63501365
• ISBN:
  • 1576601323
• LCCN: 2002153916
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Princeton, N.J.
• ページ数/冊数: xvii, 263 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• 件名:
  • LCSH : Customer relations -- Management