Conducting a successful capital campaign : the new, revised, and expanded edition of the leading guide to planning and implementing a capital campaign

著者

書誌事項

Conducting a successful capital campaign : the new, revised, and expanded edition of the leading guide to planning and implementing a capital campaign

Kent E. Dove

（The Jossey-Bass nonprofit and public management series）

Jossey-Bass, c2000

2nd ed

大学図書館所蔵 件 / 全2件

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注記

Includes bibliographical references (p. 501-504) and index

内容説明・目次

内容説明

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."-National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include: * A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation * New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors * Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns * The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign * The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation * A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.

目次

  • PLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN
  • Preparing for the Campaign
  • The Key Components of a Capital Campaign
  • Preparing for a Campaign: Three Essential Steps and an Important Check
  • Implementing the Campaign
  • Defining Roles of Leaders and Volunteers in the Campaign
  • Recruiting, Educating, and Motivating Volunteers
  • Building and Stating the Case for the Campaign
  • Constructing and Using the Major Gifts Chart
  • Establishing the Campaign Structure and Solicitation Process
  • Identifying, Researching, and Rating Campaign Donors
  • Cultivating and Soliciting Major Gift Prospects
  • Building Lasting Relationships and Developing Leadership Gifts
  • Managing Campaign Logistics and Day-to-Day Operations
  • Technology in Fundraising
  • Creating Successful Publications, Promotions, and Public Relations
  • Moving Forward
  • Concluding the Campaign and Building the Momentum
  • TrAnds Affecting the Future of Fundraising and Capital Campaigns
  • THE CAPITAL CAMPAIGN RESOURCE GUIDE
  • Resources for Preparing the Campaign
  • Appendix A. Sample Strategic Plan
  • Appendix B. Sample Strategic Plan Progress Report
  • Appendix C. Sample Market Surveys Resources for Implementing the Campaign
  • Appendix D. Sample Volunteer Kit
  • Appendix E. Sample Case Statements
  • Appendix F. Sample Case Statements with Companion Pieces
  • Appendix G. Sample Program Brochure
  • Appendix H. Sample Campaign Plan
  • Appendix I. Sample Monthly Financial Report
  • Appendix J. Sample Public Announcement Event Invitation and Program
  • Appendix K. Sample Pledge Forms
  • Appendix L. Sample Communications Materials Checklist
  • Appendix M. Sample Newsletters
  • Appendix N. Sample Letterhead and Envelope
  • Appendix O. Resources for Moving Forward Sample Final Report
  • Appendix P. Sample Post-Campaign Assessment.

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