Business communications : a cultural and strategic approach
著者
書誌事項
Business communications : a cultural and strategic approach
Thomson Learning, 2002
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
How do communications work, and how can you make them work for you?
Communications affect every aspect of our lives, from speaking to someone face-to-face, to sending an e-mail or making a telephone call. Written by authors experienced in teaching on business communications skills courses, this essential textbook serves as a definitive guide to how communications work and how to make them work effectively in businesses and organizations. The authors show that all communication takes place in a cultural context, and that the best approach to improve communication is by a step-by-step development of a communication strategy, providing crucial cultural and strategic perspectives on the topic. The authors systematically take students through the types of communication models, explain cultures and strategies, and help them to improve performance communications. The book explains:
How to structure and write a communications strategy
How to implement the strategy for written, oral and visual means of communication
How to communicate in different situations: in meetings, as a leader, to present an image, or across boundaries
Business Communications additionally covers web-based communication to ensure content is appropriate for e-commerce and e-business. Theory and practice are combined at every stage to link understanding with implementation and demonstrate how to use strategies to improve communications. Ideal for introductory business students, Business Communications will complement and go beyond the generic skills covered in many more elementary books. This book is supported by a comprehensive website.
目次
Introduction.
PART I: COMMUNICATION, CULTURE AND STRATEGY.
1. Organizations and Communication.
2. Models and Forms of Communication.
3. Culture and Communication.
4. Communication and Strategy.
PART II: PERFORMANCE COMMUNICATING.
5. Generating Ideas and Structure.
6. Macro and Micro Writing Issues.
7. Written Communications.
8. Oral and Visual Communications.
9. Meetings and Negotiations.
PART III: STRATEGIC COMMUNICATIONS FOR THE CORPORATION.
10. Leadership and Power in Communications.
11. Image Communication and Competitive Advantage.
12. Communicating Across Boundaries.
Glossary.
Index.
「Nielsen BookData」 より