Internet marketing : integrating online and offline strategies

Author(s)

• Roberts, Mary Lou

Bibliographic Information

Internet marketing : integrating online and offline strategies

Mary Lou Roberts

McGraw-Hill/Irwin, c2003

• alk. paper:
• international ed. :

Note

Includes bibliographical references and index

HTTP:URL=http://www.loc.gov/catdir/toc/mh031/2002141443.html Information=Table of contents

HTTP:URL=http://www.loc.gov/catdir/description/mh031/2002141443.html Information=Publisher description

Details

• NCID: BA63668586
• ISBN:
  • 0072827033
  • 0071124179
• LCCN: 2002141443
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xix, 471 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1265
  • DC21 : 658.8/4
• Subject Headings:
  • LCSH : Internet marketing