American businesses in China : balancing culture and communication

著者

• Street, Nancy Lynch
• Matelski, Marilyn J.

書誌事項

American businesses in China : balancing culture and communication

Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen

McFarland & Co., c2003

注記

Includes bibliographical references (p. 270-286) and index

収録内容

• The Chinese worldview
• Issues in globalization
• The changing Chinese consumer
• Case study: educational programs and exchanges in China
• Case study: two art exhibitions cross the Pacific
• Case study: General Electric and Sesame Street- a true joint venture
• Case study: the Holiday Inn network in China- more is better
• Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world"
• Case study: the Foxboro Company- infrastructure's hidden jewel
• Final thoughts : getting to yes between East and West

詳細情報

• NII書誌ID(NCID): BA63674705
• ISBN:
  • 0786415444
• LCCN: 2002152807
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Jefferson, N.C.
• ページ数/冊数: xii, 288 p.
• 大きさ: 23 cm.
• 分類:
  • LCC : HD2910
  • DC21 : 338.8/8973051
• 件名:
  • LCSH : Corporations, American -- China
  • LCSH : Corporate culture -- China
  • LCSH : China -- Economic conditions -- 2000-
  • LCSH : National characteristics, Chinese