American businesses in China : balancing culture and communication

Author(s)

• Street, Nancy Lynch
• Matelski, Marilyn J.

Bibliographic Information

American businesses in China : balancing culture and communication

Nancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen

McFarland & Co., c2003

Note

Includes bibliographical references (p. 270-286) and index

Contents of Works

• The Chinese worldview
• Issues in globalization
• The changing Chinese consumer
• Case study: educational programs and exchanges in China
• Case study: two art exhibitions cross the Pacific
• Case study: General Electric and Sesame Street- a true joint venture
• Case study: the Holiday Inn network in China- more is better
• Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world"
• Case study: the Foxboro Company- infrastructure's hidden jewel
• Final thoughts : getting to yes between East and West

Details

• NCID: BA63674705
• ISBN:
  • 0786415444
• LCCN: 2002152807
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Jefferson, N.C.
• Pages/Volumes: xii, 288 p.
• Size: 23 cm.
• Classification:
  • LCC : HD2910
  • DC21 : 338.8/8973051
• Subject Headings:
  • LCSH : Corporations, American -- China
  • LCSH : Corporate culture -- China
  • LCSH : China -- Economic conditions -- 2000-
  • LCSH : National characteristics, Chinese