Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

書誌事項

Mission-based marketing : positioning your not-for-profit in an increasingly competitive world

Peter C. Brinckerhoff

(Mission-based management series)

J. Wiley, c2003

2nd ed

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注記

Series statement on bookjacket

Includes bibliographical references (p. 233-234) and index

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