The power of corporate communication : crafting the voice and image of your business

著者

• Argenti, Paul A.
• Forman, Janis

書誌事項

The power of corporate communication : crafting the voice and image of your business

Paul Argenti, Janis Forman

McGraw-Hill, c2002

注記

Includes bibliographical references (p. 267-282) and index

詳細情報

• NII書誌ID(NCID): BA63683557
• ISBN:
  • 0071379495
• LCCN: 2002003744
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: vii, 294 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.3
  • DC21 : 658.4/5
• 件名:
  • LCSH : Communication in management
  • LCSH : Corporations -- Public relations
  • LCSH : Communication in organizations