The power of corporate communication : crafting the voice and image of your business

Author(s)

• Argenti, Paul A.
• Forman, Janis

Bibliographic Information

The power of corporate communication : crafting the voice and image of your business

Paul Argenti, Janis Forman

McGraw-Hill, c2002

Note

Includes bibliographical references (p. 267-282) and index

Details

• NCID: BA63683557
• ISBN:
  • 0071379495
• LCCN: 2002003744
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: vii, 294 p.
• Size: 24 cm
• Classification:
  • LCC : HD30.3
  • DC21 : 658.4/5
• Subject Headings:
  • LCSH : Communication in management
  • LCSH : Corporations -- Public relations
  • LCSH : Communication in organizations