Evolution not revolution : aligning technology with corporate strategy to increase market value

書誌事項

Evolution not revolution : aligning technology with corporate strategy to increase market value

John R. Logan

McGraw-Hill, [2003]

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注記

[Originally published: McGraw-Hill, 2002]

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内容説明

Evolution Not Revolution shows how to get every executive on the same team, and use their combined strengths to achieve today's truest measure of organizational successincreased market valuation. Evolution Not Revolution is a directive for business executives and information systems professionals to work together as a team for the common good of their company. Based upon lessons learned from successful executives who have blended their technology management skills with their business acumen it provides a winning management approach to establishing and executing superior business strategies byleveraging the capabilities of recently released information technologies to improve the value of any organization. Let Evolution Not Revolution show you the necessary steps for creating a common set of goals and principles for business operations and information systems management, eliminating internecine squabbling, and working as one to concentrate on the true challenge of 21st-century businessusinglatest-and-greatest information systems technologies to both build marketshare and increase market valuation.

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