Global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2004

6th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA63859948
• ISBN:
  • 0618310592
• LCCN: 2002109489
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxi, 613 p., [8] p. of plates
• Size: 24 cm
• Classification:
  • LCC : HF1416
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies