Cases in global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Cases in global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2004

6th ed

Note

"This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref

Details

• NCID: BA6386100X
• ISBN:
  • 0618310606
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: 1 v. (various pagings)
• Size: 24 cm
• Classification:
  • LCC : HF1416
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies