Cases in global marketing strategies

著者

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

書誌事項

Cases in global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c2004

6th ed

注記

"This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref

詳細情報

• NII書誌ID(NCID): BA6386100X
• ISBN:
  • 0618310606
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 24 cm
• 分類:
  • LCC : HF1416
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies