Economics of strategy

著者

書誌事項

Economics of strategy

David Besanko ... [et al.]

Wiley, c2004

3rd ed

  • : cloth
  • : WIE

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注記

Includes bibliographical references and indexes

Co-authored by: David Dranove, Mark Shanley, Scott Schaefer

"WILEY international edition" -- On cover

HTTP:URL=http://www.loc.gov/catdir/description/wiley036/2003045092.html Information=Publisher description

HTTP:URL=http://www.loc.gov/catdir/toc/wiley032/2003045092.html Information=Table of contents

内容説明・目次

巻冊次

: cloth ISBN 9780471212133

内容説明

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author, Scott Schaefer adds his expertise on organizational economics. It includes new chapters on performance evaluation and strategic fit. Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work. It is a unique, modern treatment of topics.

目次

Introduction: Strategy and Economics. Primer: Economic Concepts for Strategy. PART ONE: FIRM BOUNDARIES. 1. The Evolution of the Modern Firm. 2. The Horizontal Boundaries of the Firm: Economies of Scale and Scope. 3. The Vertical Boundaries of the Firm. 4. Organizing Vertical Boundaries: Vertical Integration and Its Alternatives. 5. Diversification. PART TWO: MARKET AND COMPETITIVE ANALYSIS. 6. Competitors and Competition. 7. Strategic Commitment. 8. The Dynamics of Pricing Rivalry. 9. Entry and Exit. 10. Industry Analysis. PART THREE: STRATEGIC POSITION AND DYNAMICS. 11. Strategic Positioning for Competitive Advantage. 12. Sustaining Competitive Advantage. 13. The Origins of Competitive Advantage: Innovation, Evolution, and Environment. 14. Agency and Performance Measurement. PART FOUR: INTERNAL ORGANIZATION. 15. Incentives in Firms. 16.Strategy and Structure. 17. Environment, Power, and Culture. 18. Strategy and the General Manager. G lossary. Name Index. Subject Index.
巻冊次

: WIE ISBN 9780471448976

内容説明

Covering the broad sweep of modern economics and strategy research, this comprehensive book broke new ground in its original edition by applying modern economic principles to study the firm's strategic position. Completely updated and revised, this new edition integrates recent insights from the theory of the firm, industrial organization, and strategy research, while building upon a strong theoretical and empirical foundation familiar to academics working in economics and strategy. New co-author Scott Schaefer adds his expertise on organizational economics New chapters on performance evaluation and strategic fit Hundreds of examples ground theory in the everyday activities of the firm and show how the economic principles of strategy actually work A unique, modern treatment of topics

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