Evaluating marketing actions and outcomes

Author(s)

• Woodside, Arch G.

Bibliographic Information

Evaluating marketing actions and outcomes

edited by Arch G. Woodside

（Advances in business marketing and purchasing, v. 12）

JAI, c2003

Note

Includes bibliographical references

Details

• NCID: BA63951430
• ISBN:
  • 0762310464
• LCCN: 2003049542
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: viii, 663 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.13
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Customer relations -- Management
  • LCSH : Total quality management
  • LCSH : Organizational effectiveness
• Parent Bibliography ID:
  • BA20036241