Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

著者

• Wymer, Walter W.
• Samu, Sridhar

書誌事項

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Walter W. Wymer, Jr., Sridhar Samu, editors

Best Business Books, c2003

• : hard
• : pbk

注記

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1 2003"

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA6397323X
• ISBN:
  • 0789019922
  • 0789019930
• LCCN: 2002010556
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 197 p.
• 大きさ: 21-23 cm
• 分類:
  • LCC : HF5414
  • DC21 : 658.8
• 件名:
  • LCSH : Social marketing
  • LCSH : Nonprofit organizations -- Marketing
  • LCSH : Corporate sponsorship
  • LCSH : Social responsibility of business