Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Author(s)

• Wymer, Walter W.
• Samu, Sridhar

Bibliographic Information

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Walter W. Wymer, Jr., Sridhar Samu, editors

Best Business Books, c2003

• : hard
• : pbk

Note

"Co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1 2003"

Includes bibliographical references and index

Details

• NCID: BA6397323X
• ISBN:
  • 0789019922
  • 0789019930
• LCCN: 2002010556
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 197 p.
• Size: 21-23 cm
• Classification:
  • LCC : HF5414
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Social marketing
  • LCSH : Nonprofit organizations -- Marketing
  • LCSH : Corporate sponsorship
  • LCSH : Social responsibility of business