Transnational management : text, cases, and readings in cross-border management
著者
書誌事項
Transnational management : text, cases, and readings in cross-border management
McGraw-Hill, 2003, c2004
4th ed., International ed.
- : pbk.
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Transnational Management: Text and Cases, 4e, Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.
目次
Part 1. The Strategic Imperatives Chapter 1. Expanding Abroad: Motivations, Means, and Mentalities Chapter 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and Worldwide Learning
Chapter 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage
Part 2. The Organizational Challenge
Chapter 4. Developing Coordination and Control: The Organizational Challenge
Chapter 5. Creating and Leveraging Knowledge: The Chapter 6. Managing across Boundaries: The Collaborative Challenge
Part 3. The Managerial Implications
Chapter 7. Building Multidimensional Capabilities: The Management Challenge
Chapter 8. Preparing for the Future: Evolution of the Transnational
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