Small business e-commerce management
著者
書誌事項
Small business e-commerce management
Palgrave Macmillan, 2004
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.
目次
Preface.- Opportunities in an E-Commerce World.- Management Systems and Web Preparedness .- Buyer Behaviour.- Assessing Opportunities and Threats.- E-Commerce Competencies.- E-Market Positioning .- Strategic E-Planning.- E-Product and E-Promotion Management.- E-Pricing and E-Distribution.- Service Marketing.- Web Technology.- Information Management and Systems Automation.- Index.
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