Small business e-commerce management

著者

• Chaston, Ian

書誌事項

Small business e-commerce management

Ian Chaston

Palgrave Macmillan, 2004

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector.

目次

Preface.- Opportunities in an E-Commerce World.- Management Systems and Web Preparedness .- Buyer Behaviour.- Assessing Opportunities and Threats.- E-Commerce Competencies.- E-Market Positioning .- Strategic E-Planning.- E-Product and E-Promotion Management.- E-Pricing and E-Distribution.- Service Marketing.- Web Technology.- Information Management and Systems Automation.- Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA64013210
• ISBN:
  • 1403912327
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: viii, 257 p.
• 大きさ: 24 cm
• 件名:
  • LCSH : Electronic commerce -- Management
  • LCSH : Business enterprises -- Computer networks
  • LCSH : Small business -- Computer networks