The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge

Author(s)

• Harris, Thomas L.
• Kotler, Philip

Bibliographic Information

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge

Thomas L. Harris ; foreword by Philip Kotler

（Wiley series on business strategy）

Wiley, 1991

Note

Includes bibliographical references and index

Details

• NCID: BA64019261
• ISBN:
  • 0471618853
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 306 p.
• Size: 24 cm
• Classification:
  • DC20 : 659.2
• Subject Headings:
  • FREE : Public relations -- Corporations
  • FREE : Matketing -- Management
  • FREE : Corporate sponsorship
• Parent Bibliography ID:
  • BA00884689