The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge

著者

• Harris, Thomas L.
• Kotler, Philip

書誌事項

The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge

Thomas L. Harris ; foreword by Philip Kotler

（Wiley series on business strategy）

Wiley, 1991

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BA64019261
• ISBN:
  • 0471618853
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiv, 306 p.
• 大きさ: 24 cm
• 分類:
  • DC20 : 659.2
• 件名:
  • FREE : Public relations -- Corporations
  • FREE : Matketing -- Management
  • FREE : Corporate sponsorship
• 親書誌ID:
  • BA00884689