Strategic alliances in Eastern and Central Europe
Author(s)
Bibliographic Information
Strategic alliances in Eastern and Central Europe
（International business and management series）
Pergamon, 2003
Available at / 12 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region. Many promising business ideas failed due to lack of knowledge about the local environment including social, cultural, political and human resource related issues. This book therefore addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. Initially motives are focused to assess partners' expectations from the alliances. Once expectations are known, it becomes easier to evaluate performance of the activities. Exchange of complementary resources plays a vital role in the formation, management and development of the relationships. The change of need over time and exchange of resources are seen as a consequence of learning that takes place on the part of alliance partners. Environmental factors are of particular interest in this study as they influence the operations in various ways and many times can directly contribute to the success or failure of the collaborations. It includes topics such as: Exchange of complementary resources; Grouping of Eastern and Central Europe on the basis of success in adopting market economy; Role of environment factors on alliance operations; Scope and consequence of learning on the alliance; and development and benefits of networking.
Table of Contents
- Part 1 Background of the study: knowledge of strategic alliances
- methodological discussion
- Eastern and Central Europe (ECE)
- theoretical framework
- motives
- resources
- learning
- network
- performance
- general environment. Part 2 case presentation: alliances in fast-adapting countries
- alliances in medium-adapting countries
- alliances in slow-adapting countries. Part 3 depth discussion and conclusion: discussion and comparison of the cases
- research findings and the literature
- conclusions and implications.
by "Nielsen BookData"
