Managing international trade and investment : casebook
著者
書誌事項
Managing international trade and investment : casebook
Imperial College Press, [200-]
- : pbk
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注記
Includes bibliographical references
内容説明・目次
- 巻冊次
-
ISBN 9781860942891
内容説明
Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.
目次
* Firms in the Global Economy: The Fundamentals of Trade and Investment * The Rules of the Game: National Policy and Firm Response * Rules of the International Level * International Trade in the Age of Information
- 巻冊次
-
: pbk ISBN 9781860942945
内容説明
Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent.
目次
* Firms in the Global Economy: The Fundamentals of Trade and Investment * The Rules of the Game: National Policy and Firm Response * Rules of the International Level * International Trade in the Age of Information
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