Bibliographic Information

Product management

Donald R. Lehmann, Russell S. Winer

(Irwin/McGraw-Hill series in marketing)

McGraw-Hill, 2003

3rd ed., international ed

Available at  / 4 libraries

Search this Book/Journal

Note

Includes bibliographical references and indexes

Related Books: 1-1 of 1

Details

  • NCID
    BA64168363
  • ISBN
    • 0071233059
  • LCCN
    2001030383
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York ; Boston
  • Pages/Volumes
    xxv, 502 p.
  • Size
    23 cm
  • Parent Bibliography ID
Page Top