The new global marketing reality
著者
書誌事項
The new global marketing reality
Palgrave Macmillan, 2004
- : cloth
大学図書館所蔵 件 / 全13件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 263-284) and index
内容説明・目次
内容説明
Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
目次
Introduction Understanding Business Today Explanations of Marketing: Evolving, Changing or Competing The New Business Reality Growth and Value Finding and Creating Advantage Organizational Transformation Contemporary Marketing Practice and the Five Changes Pluralism in Marketing Practice Strategic Change
「Nielsen BookData」 より