Advertising and societies : global issues
著者
書誌事項
Advertising and societies : global issues
（Digital formations, v. 14）
P. Lang, c2003
大学図書館所蔵 全11件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
New York, Bern, Berlin, Bruxelles, Frankfurt/M., Oxford, Wien. Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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