Marketing

Author(s)

• Etzel, Michael J.
• Walker, Bruce J.
• Stanton, William J.

Bibliographic Information

Marketing

Michael J. Etzel, Bruce J. Walker, William J. Stanton

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2001

12th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA64302921
• ISBN:
  • 0073660310
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 674, [65] p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937