Marketing
著者
書誌事項
Marketing
（Irwin/McGraw-Hill series in marketing）
McGraw-Hill/Irwin, c2001
12th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This work contains a look at how companies are making technology an important part of their successful strategies. Other themes such as global marketing, customer relationships, small business and entrepreneurship are covered.
目次
- Part 1 The field of marketing: overview of marketing
- the dynamic marketing environment
- global markets and marketing. Part 2 Identifying and selecting markets: consumer markets and buying behaviour
- business markets and business buying behaviour. (Part contents).
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