CiNii Books - Filipino English and Taglish : language switching from multiple perspectives

English competes with Tagalog and Taglish, a mixture of English and Tagalog, for the affections of Filipinos. To understand the competing ideologies that underlie this switching between languages, this book looks at the language situation from multiple perspectives. Part A reviews the social and political forces that have propelled English through its life cycle in the Philippines from the 1898 arrival of Admiral Dewey to the 1998 election of Joseph Estrada. Part B looks at the social support for English in Metro Manila and the provinces with a focus on English teachers and their personal and public use of English. Part C examines the language of television sport broadcasts, commercials, interviews, sitcoms, and movies, and the language of newspapers from various linguistic, sociolinguistic, and sociocultural perspectives. The results put into perspective the short-lived language revolution that took place at the turn of the twenty-first century.

Volume: : hb, Eur ISBN 9789027248916

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English competes with Tagalog and Taglish, a mixture of English and Tagalog, for the affections of Filipinos. To understand the competing ideologies that underlie this switching between languages, this book looks at the language situation from multiple perspectives. Part A reviews the social and political forces that have propelled English through its life cycle in the Philippines from the 1898 arrival of Admiral Dewey to the 1998 election of Joseph Estrada. Part B looks at the social support for English in Metro Manila and the provinces with a focus on English teachers and their personal and public use of English. Part C examines the language of television sport broadcasts, commercials, interviews, sitcoms, and movies, and the language of newspapers from various linguistic, sociolinguistic, and sociocultural perspectives. The results put into perspective the short-lived language revolution that took place at the turn of the twenty-first century.

Table of Contents

1. Acknowledgments
2. Map 1. The Philippines
3. 1. Introduction: Language switching from multiple perspectives
4. Part A. Taglish in the life cycle of English in the Philippines
5. 2. English comes to the Philippines, 1898-1935
6. 3. Nationalism and the rise of Tagalog, 1936-1973
7. 4. Bilingual education and the rise of Taglish, 1974-1998
8. 5. The Spanish overlay
9. Map 2. The regions, 1990
10. Part B. Social support for English after 100 years: Comparing usage in Metro Manila and the provinces
11. 6. English teachers and the media in Metro Manila and the Visayas
12. 7. English teachers and interpersonal relations in Metro Manila and the Visayas
13. 8. English in northern Luzon and Mindanao
14. Part C. Modeling English to the masses: A look at the media
15. 9. The linguistics of language switching in basketball commentary
16. 10. Commercials as language teachers
17. 11. Marketing messages through language switching in television commercials
18. 12. Putting on a public face in TV interviews
19. 13. The language of social resistance in movies and sitcoms
20. 14. The language face off in the newspapers
21. 15. Afterword: The future of English
22. References
23. Index
24. Index of commercials

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Filipino English and Taglish : language switching from multiple perspectives

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