Dictionary of marketing communications

Author(s)

• Govoni, Norman A. P.

Bibliographic Information

Dictionary of marketing communications

Norman A. Govoni

Sage Publications, c2004

• : hbk
• : pbk

Note

Includes bibliographical references (p. 245-247)

Details

• NCID: BA64526995
• ISBN:
  • 0761927700
  • 0761927719
• LCCN: 2003007359
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks
• Pages/Volumes: v, 249 p.
• Size: 26 cm
• Classification:
  • LCC : HF5412
  • DC21 : 380.1/03
  • NDC9 : 675
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
  • LCSH : Communication in marketing -- Dictionaries