Consumer behavior
Author(s)
Bibliographic Information
Consumer behavior
Houghton Mifflin, c2004
3rd ed
Available at 13 libraries
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
by "Nielsen BookData"