Bibliographic Information

Consumer behavior

Wayne D. Hoyer, Deborah J. MacInnis

Houghton Mifflin, c2004

3rd ed

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Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

by "Nielsen BookData"

Details
  • NCID
    BA64604396
  • ISBN
    • 0618264825
  • LCCN
    02009477
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    xxi, 697 p.
  • Size
    27 cm
  • Subject Headings
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