Consumer behavior : a strategic approach

Author(s)

• Assael, Henry

Bibliographic Information

Consumer behavior : a strategic approach

Henry Assael

Houghton Mifflin, c2004

Note

Includes bibliographical references and indexes

Details

• NCID: BA64605231
• ISBN:
  • 0618222154
• LCCN: 2002109350
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiii, 631 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.3
  • DC22 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing resarch