Beyond branding
著者
書誌事項
Beyond branding
Kogan Page, 2003
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注記
Includes index
収録内容
- A brand of enlightenment / Nicholas Ind
- Whose brand is it anyway? / Denzil Meyers
- Beyond brand narcissism / Alan Mitchell
- Branding for good? / Simon Anholt and Sicco Van Gelder
- Brand sustainability: it's about life or death / Tim Kitchin
- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae
- Authenticity / John Moore
- What's brand got to do with it? / John Caswell
- Anthropology and the brand / Ian Ryder
- Transparency, or not : brand inside : brand outside
- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter
- Leadership branding / Thomas Gad
- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan