Planning and problem solving in marketing

著者

• Alderson, Wroe
• Green, Paul E.

書誌事項

Planning and problem solving in marketing

by Wroe Alderson and Paul E. Green

University Microfilms International, 1964

注記

Includes index

Facsim. reprint. Originally published: Homewood, Ill. : Richard D. Irwin, c1964

Facsim. based on 3rd printing 1969

• NII書誌ID(NCID): BA64692178
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: x, 661 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Decision-making in marketing