Planning and problem solving in marketing

Author(s)

Bibliographic Information

Planning and problem solving in marketing

by Wroe Alderson and Paul E. Green

University Microfilms International, 1964

Available at  / 2 libraries

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Note

Includes index

Facsim. reprint. Originally published: Homewood, Ill. : Richard D. Irwin, c1964

Facsim. based on 3rd printing 1969

Details

  • NCID
    BA64692178
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    x, 661 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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